What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday...
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails...
View ArticleWho’s Using Google +? / Flowtown (@flowtown)
via flowtown.com Nice infographic from Flowtown here. Google+ is a strange beast. On the one hand, I see it every day because my home page is set to Google, and I’m always logged in, so I see it...
View ArticleWhat PR people really think of journalists
David Strom’s December story at RWW about the “Ten Biggest PR Blunders of 2011” mentions things that happen every year for as long as I’ve been in this game. The story isn’t so much about blunders as...
View ArticleTracking the KPIs of Social Media | SEOmoz
via seomoz.org Over the past year or so I’ve become fairly convinced that measurement through solid, universal frameworks of understanding is the key to success. However, often what I find is that...
View ArticleI really am not one of the most influential PR bloggers in the UK. Honestly,...
So it was with considerable mirth that I read Gorkana’s latest blockbusting news – that someone has, schlock horror, discovered who the most influential PR bloggers are in the UK! Wow! That was quick...
View ArticleMe, Friends Reunited, and Radio 4
So out of the blue I got a call from BBC Radio 4 to go in and talk about the recent relaunch of Friends Reunited on the You and Yours programme. “Friends Reunited has relaunched?” thought I....
View ArticleI get this a lot…
No valuable insights or deep analysis today. Just a cartoon that someone sent me. I can see that I’m going to use the phrase “I can’t get past the ridiculousness of it all” quite often from now on…...
View ArticleThe old web is dying and I’m not sure I like the new one
BlogPulse has no pulse So I was playing around with dashboards and the like yesterday – as one does – and noticed that BlogPulse has disappeared. BlogPulse was not the greatest blog search engine...
View ArticleOn Monday, I start as Editor-in-Chief at Adfonic Global Mobile Advertising
Yep. I decided I needed to work with people on a permanent basis again, and wanted a gig that combined social media, copwriting, and the chance to work in an interesting, online environment for a...
View ArticleWhat will happen come Twittergeddon?
So it’s been a very long time since I blogged. The main reason is that I’ve been getting to grips with mobile advertising for the past nine months – long enough to have a baby, or two-fifths of a baby...
View ArticleFour-dimensional social media analysis (no, really)
Quadrants. Marketers love ’em. Actually, I like them too. I like the way you can draw two axes and plot things on them, and get an instant idea of often quite complex issues. I’ve been using this...
View ArticleNail your content strategy with the marketing funnel
There are many takes on the marketing funnel. They go from simple – Awareness, Interest, Desire, Action, the classic AIDA model – to very complicated. Some people swear by them. Others swear at them....
View ArticleWhat’s in a name? Everything.
I couldn’t quite believe my eyes. A couple of days ago, a PR agency was being castigated for calling itself ‘Strange Fruit PR’. I knew the name was familiar but couldn’t quite pinpoint it. Was it...
View ArticleGotta love cloud storage
I’ve never lost any data. Ever. Actually, I tell a lie. I once lost ALL my data. I was recklessly drinking some Becks beer while doing some file management and somehow managed to delete everything from...
View ArticleWhoops there goes another Bitcoin
Confidence. It’s what makes the world go around. Money too, as the song goes, but that’s pretty much an index of confidence. Watch the stocks plummet and you can be sure there’s lack of confidence...
View ArticleFrom search to site through what you say
So I’m getting back into RSS browsing. I dropped it when Google Reader died, thinking that Twitter was really the only game in town for monitoring. But there’s a difference. Twitter is really, really...
View ArticleIs social media a waste of time for marketers?
The answer is ‘Mostly, yes’, according to Mark Ritson, associate professor of marketing and branding expert at Melbourne Business School. See below. This video has been doing the rounds recently – or,...
View ArticlePaper.li – content aggregation for the easily frightened
Content. We’re not so much waving in it, as drowning. IDC says that in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information. In 2012 it reached 2.8 zettabytes and IDC now forecasts that...
View ArticleThe #PRStack Project: Really at the intersection between PR and digital
What are the best tools that help PR practitioners perform to the best of their ability? This is a thought I had a few years ago. I could see that, with the advent of Web 2.0, it would help PR people...
View ArticleLong copy brief? Short copy brief? It’s your responsibility.
Let’s be honest: as with any service, there is uncertainty involved in copywriting, especially when it’s for a new client. It’s your job, as a copywriter, to take control and remove this. The...
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